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Nowadays, a major chunk of the internet is consumed by mobile users. A lot of internet content is designed for mobile devices. Earlier, people thought that mobile phones were just a mode of communication. But now, it has become a lifestyle. We are all somewhat dependent on our mobile phones, whether it is a game to play, a thing to research, or to keep ourselves up to date about what is going on around the globe. In the course of this heavy mobile usage, web browsing has also increased significantly on mobile devices.
Therefore, optimizations have been made in order to increase the speed of web browsing and reduce the wait time for people. In order to optimize mobile web browsing, an open-source initiative has been created by Google in collaboration with many big publishing companies and has developed the Accelerated Mobile Pages (AMP) project. This project is fundamentally based on a stripped-down form of HTML, streamlined CSS, and optimized JavaScript. With the help of AMP, web pages load almost instantly.
Due to the high production of smartphones and increased coverage of the internet, the consumption of mobile internet has increased drastically. The world has developed a high pace at which people want things almost instantly without worrying about the existing resources they have. In web development, users expect web pages to load quickly and seamlessly. Irrespective of the device they have or the network conditions they are surfing the internet with, they require a fast result. In fact, research shows that people tend to leave the website immediately as soon as they realize that the pages are loading slowly. The slow loading of pages generates frustration, which leads to higher bounce rates. A delay of just a few seconds can significantly impact user engagement and conversion rates. In this situation, Accelerated Mobile Pages (AMP) come to the rescue, offering a solution to improve mobile web performance.
In order to optimize web content for mobile devices, a framework has been designed known as Accelerated Mobile Pages (AMP), which increases the web browsing speed. It consists of three components, mainly:
HTML programming language is focused on web development entirely. It does have some optimization pre-built, but it can be optimized way further by bringing in some restrictions, eliminating certain elements, and prioritizing speed. AMP HTML is a modified version of HTML that incorporates these kinds of restrictions and custom tags, which makes sure that there is reliable performance and enhanced speed.
Further, in this article, we will also understand how AMP HTML works and how it enhances the performance of web pages.
JavaScript has multiple pre-installed libraries, and if a programmer wants, JavaScript also allows the development of a custom library. With the help of these custom libraries, projects can be developed in order to enhance the performance dedicated to a specific area. Therefore, when the need for improved speed emerged, AMP javascript was formed.
AMP JavaScript is a library of JavaScript that manages resource loading. AMP JavaScript handles the loading of resources and manages them in such a way that resources are loaded one by one and not together. This avoids the blockage of page rendering and, hence, allows a smoother web experience.
The AMP cache is a Google-provided content delivery network that serves cached AMP content from servers close to users, further reducing loading time.
AMP works by enforcing multiple restrictions that are focused on improving performance and optimizing the web page.
AMP requires static layouts to work. In this case, developers have to define the dimensions of all the elements beforehand. The amount of space that each element will occupy remains fixed. And in this way, the browser reserves a certain amount of space for each element, allowing it to load faster and avoid the calculation of space required again and again during rendering. By eliminating the time taken for the calculation of space, the overall time for loading the website is decreased.
In order to integrate the AMP runtime with the basic HTML, special AMP HTML elements are used, which are custom elements in HTML. These elements ensure that there is reliable processing while performing the required integration. These custom elements look like, e.g., “<amp-img>” and “<amp-video>”.
CSS consists of multiple styles. Inline CSS in AMP means that all the CSS styles are directly embedded within the HTML document, which means that now the browser can render the page without waiting for any external resources to load, and the page gets displayed as quickly as possible. External style sheets require additional HTTP requests. This slows down the page load time. Therefore, in this procedure, no external stylesheet linking is required. This approach is mandatory in AMP, and it makes sure that the web pages load quickly and perform efficiently.
Resource prioritization becomes a quick and smart way to keep the users attention, allowing them to engage even before the resources are fully loaded and, hence, holding the user so that they don’t leave the website. Resource prioritization in AMP means that the framework has a method that determines and loads the most important resources first. This ensures that the most important content becomes available to users as quickly as possible when they enter the website. Resource prioritization improves the performance, and moreover, it makes sure that the user can interact with the page sooner.
It is one of the most important things to understand about how AMP works. Here is how resource prioritization works in AMP:
Above-the-fold content is the portion of the web page that is visible to the user when they first enter the website. This part is visible even without scrolling. AMP prioritizes the loading of resources in this portion in order to make sure that the users see the most important part of the website immediately after accessing the web page.
AMP enforces the loading of JavaScript in an asynchronous manner. In this way, the rendering of the page is prevented from getting blocked. When synchronous loading of JavaScript happens, multiple elements try to load at the same time, which causes rendering issues and sometimes even blocks the page from rendering. This can be disastrous for the web page, and therefore AMP comes to the rescue by loading the JavaScript in an asynchronous manner.
In order to achieve this, AMP has an AMP JS library that loads asynchronously and ensures that the browser can keep rendering the page while the script gets fetched. Other than this, AMP also utilizes custom elements for HTML content in an asynchronous manner, which reduces the loading time.
Ever wondered what happens to the content that you are not viewing on the screen? Actually, it is a choice! Sometimes it is preferred to load the entire web page at once so that the entire content is visible to the user as soon as they scroll down even further. This comes with the cost of longer loading sessions, which ultimately destroys the first impression of the web page. Hence, AMP prioritizes the resources that are visible on the screen and loads them. Offscreen resources such as images and iframes are loaded when they come into the viewport of the user. In this way, the initial loading speed is reduced, and the first impression gets enhanced in the eyes of the user.
Preconnect and prefetch are the techniques of AMP to speed up the loading time by establishing external connections early and keeping important resources ready to be loaded.
Preconnect is the technique that is utilized by AMP through establishing early connections to the servers, which are important so that when the user enters that website, the latency stays minimized.
Prefetch is a technique used by AMP to fetch important resources ahead of time so that whenever they are needed, they are always available. This technique is often used for resources that are not very important for the initial rendering of the page but might be needed in a short time. These resources include images, scripts, or stylesheets for interactive elements, etc.
The integration of both techniques enables AMP to greatly enhance web performance in such a way that the necessary resources are loaded immediately when required while the other resources are preloaded and ready for quick access.
AMP enforces restrictions on the portions used by the resources so that the main rendering path cannot be blocked. It makes sure that strict rules are being followed on how resources are contained and managed.
This restriction is carried out in two categories.
The credibility of our website often depends on the service and experience it provides. As the time is improving, the need for better performance and optimization is increasing with the increase in the performance of tech. Gradually, websites also need to improve their performance so that they can keep up with the current pace of technology. Therefore AMP becomes an important factor. When we introduce AMP to our web pages, we often restrict ourselves from various customizations but with a minimal compromise, we can obtain multiple benefits which are very important in the web world. Here are some of significant reasons why AMP becomes an important part :
Let us understand the relationship between Accelerated Mobile Pages (AMP) and Search Engine Optimization (SEO)
After knowing the relationship between AMP and SEO, here are some of the tips which you can follow in order to enhance your AMP according to SEO.
In the entire course of discussion, as we get to understand what AMP is, we also get a glimpse of the potential benefits of using it. Let us understand all the benefits AMP brings to the table.
With all the restrictions and optimizations, we notice a significant improvement in the performance of web pages. Their loading time reduces significantly, and they load more efficiently on mobile devices. With these parts, the user experience can be enhanced and the bounce rates can be reduced.
With fast-loading pages, the website can be easily preferred by Google, and therefore search rankings can improve. With high visibility, more organic traffic can be generated, which ultimately is very beneficial for the website.
Pages that load faster provide higher user engagement. If the user engagement is high, the users will most likely stay on the site, interact with the content it provides, and their vision rates will also increase.
It is important for a website to be optimized for mobile devices first. Most searches and online browsing nowadays are carried out on mobile devices. AMP ensures that the mobile experience is optimized.
Development does not always need to be complicated. When it comes to the usage of AMP, the restrictions and guidelines are there to simplify the development process. By following these rules, a clear framework is created, especially for fast-loading pages. With the help of AMP, a developer can focus on the content and design without worrying much about performance issues.
It does provide numerous benefits, but it does have its own set of potential drawbacks:
AMP is an open-source project that keeps developing as time passes. It is a project that has a long scope for a decent number of years. Therefore, the future of AMP looks promising. With Google and the AMP community, new futures and improvements keep bringing the existing limitations to as low as possible.
We are presenting to you three big companies that have implemented AMP and have seen a significant benefit in their metrics.
Based on the success that AMP has brought to various organizations, there can be some future projects that can be involved as AMP evolves.
For example, AMP for emails can enable users to perform actions while staying in the interface of the email. Similarly, AMP and Progressive Web Apps (PWAs) can work together where fast loading capabilities can be brought by AMPs while offline functionality and an app-like experience can be brought by PWAs. This integration, if possible, can create a powerful, high-performance mobile experience.
Accelerated Mobile Pages (AMP) provides a viable solution to enhance the performance of mobile web pages. The implementation of AMP can help organizations achieve quicker loads, high engagement levels, and improved searchability. Even after considering the minimal disadvantages, the parks are still very rewarding. With further development, the restrictions may be reduced even more, opening the gates for more customization. Thus, as more and more web evolves, AMP stands as an important asset that lets users gain smooth and speedy mobile experiences.
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